Agency:
ROKKAN
Client:
Ford
Role:
Lead Experience Designer
Year:
2012
ABOUT THE PROJECT
Consumer cart and shopping redesign for DISH.com. As the lead UX Designer, I was involved from Discovery (audit, competitive analysis, high-level and granular recommendations) to Delivery. I had the opportunity to work with the client-side analytics and tech teams to develop a highly functional, yet user friendly e-commerce experience for the telecommunications giant.