Agency:
ROKKAN

Client: 
Ford

Role: 
Lead Experience Designer 

Year: 
2012
 

ABOUT THE PROJECT

Consumer cart and shopping redesign for DISH.com. As the lead UX Designer, I was involved from Discovery (audit, competitive analysis, high-level and granular recommendations) to Delivery. I had the opportunity to work with the client-side analytics and tech teams to develop a highly functional, yet user friendly e-commerce experience for the telecommunications giant.