Agency:
ROKKAN

Client: 
Ford

Role: 
Experience Designer 

Year: 
2012
 

ABOUT THE PROJECT

American Express OPEN for small business was faced with a disjointed user experience due to their existing complex infrastructure, and miscommunication between stakeholders and agencies. ROKKAN was tasked to create a rubric for an optimal user experience, both for current customers, and prospective new business owners. Working with two other senior level UX designers, we conducted 20+ stakeholder interviews, competitive analyses, and ultimately created UX and visual brand guidelines that the stakeholders and all of the partner agencies adopted, and would follow, moving forward. Once the guideline was delivered to the client and the other agencies involved, I created the key pages' UX for the new OPEN.com, working closely with American Express' in-house design team.