Little bit about me

I believe creating a good user experience involves more than designing user friendly websites and applications, it's about creating a product ecosystem that enables users to achieve their goals, seamlessly, efficiently, and pleasantly, while leaving a strong brand impression. 

I started my academic journey as an industrial design student at Carnegie Mellon University in 2002. I also took great interest in psychology and social psychology which led to my discovery of Human Computer Interaction.
I found a discipline that bridged my enthusiasm for design with my interest in psychology and emphasized the importance of creating user-centered research and design.

After I graduated, I moved to New York City and started working as an Interaction Designer. Over the past seven years I've worked at a number of digital advertising agencies, refining my skills as a user experience designer.
I was fortunate enough to experience a wide variety of projects, and meet wonderful mentors and friends who helped me along the way.